Opinionator #2

Gender stereotypes are not only depicted by bathroom symbols, but by television commercials seen between the prime time shows, as conveyed by Robert M. Cook in his “On TV, Mom still scrubbing toilets, while Dad  gets career” article of Foster’s Daily Democrat. Since TV had its first aired commercial, marketing of domestic products have been aimed towards women. Television sets and cars have been targeted towards men. Just the other day I was reading Yahoo News and it was even said that the new iPhone was being targeted towards women to capture moments of familial bliss, while men use the iPhone for business. The media, especially marketing techniques that are seem to separating by gender rather than by likes and dislikes. Just turn on the TV and the next commercial to come on will be aired for a specific gender. Car commercials have become increasingly gender specific when it comes to soccer mom vans and the manly trucks that can haul sporting goods and lumber. I believe it has even come down to selling sex to each gender. Mr. Brawny has changed over the course of time to persuade women that he is type of guy that could pick up any spill; he was a reliable dude. For men it seems that having models dressed in skimpy bikinis eating a “juicy” burger is what works best for Carl’s Jr.  Our society will always be separated by gender but then again that’s not so bad because bathroom lines may be longer if we all had to share a bathroom with each other.